Last updated: 9 September 2026
1. Definitions
For the purposes of this Plumes Policy, the following definitions apply.
"Plumes" means internal digital units allocated to a User for use exclusively within the applicable Website to access Digital Entertainment Experiences, interactive content and platform functionality. Plumes have no monetary, transferable or redeemable value and do not constitute money, electronic money, cryptocurrency, stored value, a financial instrument, payment instrument or other financial asset.
"Access Package" means a package purchased by a User to obtain access to digital entertainment services, interactive content and platform functionality available through the applicable Website. Each Access Package includes a stated allocation of Plumes for use exclusively within that Website.
"Account" means a personal, non-transferable user account created on heronassembly.com to access certain features and functionality of the Service.
"Digital Entertainment Experiences" means the interactive digital experiences, content and related functionality made available through the Service solely for recreational and entertainment purposes.
"Service" means the digital entertainment services provided by Heron Assembly through heronassembly.com, including Digital Entertainment Experiences, Accounts, Plumes-related functionality, Access Packages, digital content and other platform features.
"User" or "you" means any person who accesses or uses the Service in accordance with the Terms of Service and, where applicable, maintains an Account or purchases an Access Package.
"Websites" means heronassembly.com.
Capitalised terms used but not defined in this Plumes Policy have the meanings given to them in the Terms of Service.
2. Purpose and Scope
This Plumes Policy explains the nature, allocation, permitted use, adjustment, cancellation and other treatment of Plumes made available through heronassembly.com.
Plumes form part of the internal functionality of the Service and exist solely within the closed digital ecosystem of the Website to which they are allocated. They are provided exclusively for personal recreational and entertainment use.
This Policy applies specifically to Plumes and Plumes-related functionality. General rules governing access to the Websites, Accounts, Purchases, Digital Entertainment Experiences, payments, refunds, User conduct, suspension and termination are governed primarily by the Terms of Service. Fair use and prohibited conduct are further addressed in the Fair Play Policy, while processing of Personal Data associated with Plumes is governed by the Privacy Policy.
Nothing in this Plumes Policy permits or creates gambling, betting, wagering, real-money gaming, cash-out, withdrawal, prize or reward functionality.
Plumes do not represent money or money's worth and cannot result in any financial return, monetary entitlement or benefit having real or potential economic value.
Where this Plumes Policy and the Terms of Service address the same matter, they must be read together. In the event of a direct inconsistency concerning a matter specifically relating to Plumes, this Plumes Policy will apply to that specific matter unless the Terms of Service expressly provide otherwise.
3. Nature and Legal Status of Plumes
Plumes are internal digital units made available solely for use within the applicable Website as part of the Service. Their purpose is to enable Users to access Digital Entertainment Experiences, interactive content and platform functionality.
Plumes do not constitute money, electronic money, cryptocurrency, stored value, prepaid value, a deposit, financial instrument, payment instrument, investment, security or any other financial asset.
Plumes do not represent funds held on behalf of a User and do not create any debt, repayment obligation, monetary balance or financial claim against Heron Assembly.
Plumes have no monetary, transferable or redeemable value. They cannot be withdrawn, cashed out, redeemed, sold, gifted, transferred, exchanged or converted into money, cryptocurrency, goods, services, discounts, vouchers, physical items or any other form of economic value.
Plumes are not accepted by third parties and cannot be used outside the Website to which they were allocated. They cannot be transferred between Users, between Accounts, to external wallets or to third-party services.
The Company does not operate or support any peer-to-peer transfer mechanism, exchange, secondary market or other system through which Plumes could acquire or be represented as having real-world value.
Plumes are not prizes, winnings, bonuses or rewards. They are not earned through gameplay and are not distributed through sweepstakes, contests, tournaments, leaderboards, giveaways, referral reward programmes or similar promotional or competitive mechanisms.
Any use of terms such as "Plumes", "allocation", "Coin amount" or similar terminology describes internal platform functionality only and does not imply monetary value, ownership of funds, redeemability, transferability or financial entitlement.
The display of a Coin quantity within an Account represents only the number of internal digital units available for permitted use within the applicable Website. It must not be interpreted as a monetary account balance, stored-value account or financial asset.
4. Allocation and Rights to Use Plumes
Users do not purchase Plumes as currency, stored value or a separate financial product. Users purchase Access Packages that provide access to digital entertainment services, interactive content and platform functionality and include a stated allocation of Plumes.
The price and number of Plumes included in an Access Package are displayed before the User completes the Purchase. The presentation of a monetary price together with a Coin allocation does not constitute an exchange rate, currency conversion or representation that Plumes have monetary value.
Plumes included in an Access Package are normally allocated to the relevant Account following successful payment confirmation.
Plumes are not generated or awarded through participation in Digital Entertainment Experiences, gameplay outcomes, achievements, bonuses, promotions or other reward mechanisms.
Upon allocation, the User receives a limited, personal, non-exclusive and non-transferable contractual right to use the Plumes solely within the Website to which they were allocated and only in accordance with this Plumes Policy, the Terms of Service, the Fair Play Policy and the functionality made available by the Company.
The allocation of Plumes does not transfer ownership of money, funds, financial assets, intellectual property or any proprietary interest in the Service to the User.
Plumes may be used only for the functionality for which they are made available within the applicable Website. Users may not use Plumes for resale, commercial activity, value transfer, financial gain or any purpose inconsistent with the recreational and entertainment nature of the Service.
Plumes allocated to an Account on heronassembly.com may be used only on heronassembly.com.
A User is responsible for ensuring that their use of Plumes complies with this Plumes Policy, the Terms of Service, the Fair Play Policy and Applicable Law.
5. User Restrictions and Obligations
Plumes may be used only within the Website to which they were allocated and only for the purposes and functionality made available through that Website.
Users must not transfer, sell, gift, trade, exchange, lease, assign or otherwise make Plumes available to another person. Plumes may not be transferred between Users, Accounts, external wallets, third-party platforms or any other service.
Users must not attempt to withdraw, redeem, cash out, monetise or convert Plumes into money, cryptocurrency, goods, services, discounts, vouchers, physical items or any other form of real or potential economic value.
Users must not create, facilitate or participate in secondary markets, peer-to-peer transfers, external exchanges or other arrangements intended to give Plumes transferability, monetary value or use outside the applicable Website.
Users must not use Plumes, Accounts or related functionality to circumvent technical restrictions, payment controls, geographic restrictions, eligibility requirements, verification procedures, security measures or other safeguards applied to the Service.
Users must not exploit or attempt to exploit technical errors, vulnerabilities, duplicate allocations, pricing errors, unintended functionality or other irregularities affecting Plumes or the Service.
Users must not use bots, scripts, macros, automated tools or unauthorised software to acquire, use, manipulate or otherwise interact with Plumes or Plumes-related functionality except where expressly authorised by the Company.
Users must not obtain or attempt to obtain Plumes through fraudulent payments, unauthorised payment credentials, false information, abusive refund or chargeback activity, manipulation of Account functionality or any other unlawful or deceptive means.
Any suspected misuse of Plumes may be investigated by the Company. Where reasonably necessary, the Company may temporarily suspend access to Plumes, restrict Plumes-related functionality, prevent further Purchases, correct an erroneous allocation or take other proportionate measures in accordance with the Terms of Service and Fair Play Policy.
A breach of this Plumes Policy may result in restriction, suspension or termination of the relevant Account where permitted under the Terms of Service. The treatment of unused Plumes following such action will depend on the circumstances and will be governed by this Plumes Policy, the Terms of Service and any mandatory rights available under Applicable Law.
6. Expiry, Cancellation and Removal of Plumes
Plumes do not automatically expire solely because a specified period of time has passed.
If the Company introduces an expiry or validity period for future Coin allocations, the applicable period and any material conditions will be clearly disclosed to the User before the relevant Purchase is completed.
Account inactivity or prolonged inactivity does not by itself cause Plumes to expire or be removed unless a specific inactivity or validity rule applicable to those Plumes was clearly disclosed to the User before the relevant Purchase was completed.
A newly introduced expiry or validity rule will apply prospectively to future Coin allocations and will not be applied retrospectively to Plumes already allocated in connection with a completed Purchase except to the extent permitted by Applicable Law and subject to any notice or remedy required by law.
The Company may cancel, remove, deduct or adjust Plumes where reasonably necessary to correct a duplicate or erroneous allocation, address a failed or reversed payment, implement a refund or successful chargeback, correct a technical error, respond to fraud or misuse, enforce the Terms of Service or comply with Applicable Law or Payment Provider requirements.
Where only part of a Coin allocation is affected by a refund, reversal, technical correction or other adjustment, the Company may make a corresponding proportionate adjustment where reasonably practicable.
Temporary suspension of an Account does not automatically result in permanent cancellation of all unused Plumes. Access to Plumes may be temporarily unavailable while the relevant Account, payment, verification, security or compliance matter is reviewed.
Where an Account is closed at the User's request, unused Plumes cannot be transferred, redeemed or exchanged for money or any other form of economic value. Their treatment will depend on the circumstances of the closure, the status of any related Purchases and any rights available under Applicable Law.
Where an Account is terminated because of a serious or repeated breach of the Terms of Service, fraud, unlawful conduct or material misuse of Plumes, the Company may cancel Plumes associated with the affected activity to the extent reasonably necessary and permitted by Applicable Law.
The Company will not cancel or remove Plumes merely because a User has exercised a legitimate statutory right, submitted a genuine complaint, requested a lawful refund or pursued a payment remedy available under Applicable Law.
Where Plumes-related functionality is discontinued, the treatment of unused Plumes will be determined in accordance with Section 8 of this Plumes Policy, the Terms of Service and any mandatory rights available under Applicable Law.
7. Refunds, Reversals and Chargebacks
Users purchase Access Packages providing digital entertainment services, interactive content and platform functionality. Plumes allocated as part of an Access Package are internal digital units and do not constitute a refundable monetary balance or stored value.
Refunds are not automatic merely because Plumes remain unused in an Account. Any refund, cancellation or other payment remedy will be determined in accordance with the Terms of Service, Applicable Law and the circumstances of the relevant Purchase.
Nothing in this Plumes Policy limits or excludes any statutory cancellation, refund, repair, replacement, repeat-performance, price-reduction or other consumer right that cannot lawfully be excluded or restricted.
Where a User is entitled to a refund or cancellation under Applicable Law, the Company will process the relevant payment remedy in accordance with the applicable legal requirements.
Where a refund, payment reversal or successful chargeback relates to an Access Package, the Company may cancel, deduct or adjust any unused Plumes or related access rights allocated in connection with that Purchase.
Where some or all of the relevant digital entertainment services, content or Plumes have already been used, the treatment of the Purchase and any resulting refund or adjustment will be determined in accordance with Applicable Law and the Terms of Service.
A payment reversal or chargeback does not automatically establish that a Purchase was unauthorised, defective or otherwise invalid. The Company may review transaction records, Account activity, Coin use, technical records, communications and information received from Payment Providers in order to determine the appropriate treatment of the related Plumes and Account functionality.
Users must not knowingly submit false, misleading, duplicate or abusive refund requests, reversals or chargebacks for the purpose of retaining both the payment amount and the corresponding Access Package, digital access or Plumes.
Where the Company reasonably suspects abusive or fraudulent payment conduct, it may temporarily restrict further Purchases or access to affected Plumes while the matter is reviewed in accordance with the Terms of Service.
Plumes cannot themselves be redeemed, exchanged or reimbursed for money or any other real-world value independently of the treatment of the underlying Purchase.
8. Availability and Changes to Plumes Functionality
The Company may modify, update, limit, suspend or discontinue Plumes-related functionality where reasonably necessary to comply with Applicable Law or regulatory requirements, address fraud or security risks, respond to Payment Provider requirements, maintain or improve the technical operation of the Service or make proportionate changes to the structure or availability of the Service.
The Company may also change the manner in which Plumes are allocated, displayed or used within future Digital Entertainment Experiences or Access Packages, provided that any material change is implemented in accordance with the Terms of Service and Applicable Law.
Any change affecting future Access Packages will be disclosed through the relevant Website before the User completes the applicable Purchase.
The Company will not retrospectively alter the monetary price paid for a completed Purchase or arbitrarily remove unused Plumes allocated in connection with that Purchase.
Where a material change adversely affects a User's ability to use unused Plumes already allocated to an Account, the Company will take reasonable and proportionate steps to preserve the relevant functionality or provide an appropriate alternative or remedy where required by Applicable Law.
If the Company permanently discontinues Plumes-related functionality on a Website, it may provide affected Users with reasonable notice where practicable and appropriate. The treatment of unused Plumes will depend on the circumstances of the discontinuation, the status of related Purchases and any mandatory rights available under Applicable Law.
The Company may temporarily suspend Plumes-related functionality without prior notice where immediate action is reasonably necessary to address a security incident, fraud risk, technical failure, legal requirement, Payment Provider instruction or other urgent operational issue.
Changes to this Plumes Policy will be published on heronassembly.com and will indicate the date on which the updated version becomes effective. Where a material change affects existing Users or Plumes already allocated, the Company may provide additional notice through the relevant Website, Account interface, email or another appropriate communication method where reasonably necessary or required by Applicable Law.
9. Contact Information
This Plumes Policy applies to the Service operated by Heron Assembly, a company incorporated in England and Wales under company number 15430620, with its registered office at International House, 36-38 Cornhill, London, England, EC3V 3NG.
For matters relating to Plumes on heronassembly.com, please contact support@heronassembly.com.
Telephone: +447822450372.